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What Customers Want: Using Outcome-Driven Innovation to ~ This strategy is employed when a technology is targeted at a new set of customers (nonconsumers) who do not have the skill or wealth needed to acquire and use available products (if any exist).1 The eight-step outcome-driven innovation process deļ¬ned in What Customers Want is applicable to each innovation option.
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What Customers Want: Using Outcome-Driven Innovation to ~ A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."-Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide
What Customers Want: Using Outcome-Driven Innovation to ~ Systematically define breakthrough products and services concepts . Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure ratesāand create the products and services customers .
What Customers Want: Using Outcome-Driven Innovation to ~ Title: What Customers Want( Using Outcome-Driven Innovation to Create Breakthrough Products and Services) Binding: Hardcover Author: AnthonyUlwick Publisher: McGraw-HillCompanies Report Browse more videos
What Customers Want: Using Outcome-Driven Innovation to ~ Systematically define breakthrough products and services concepts; Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers .
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What Customers Want: Using Outcome-Driven Innovation to ~ What Customers Want (Hardcover) Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro. By Anthony Ulwick. McGraw-Hill Education, 9780071408677, 202pp. Publication Date: September 1, 2005
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