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Fostering Sustainable Behavior - UWSP ~ Fostering Susutainable Behavior Community-based social marketing Preface This online book details how to uncover the barriers that inhibit individuals from engaging in sustainable behaviors. Further, it provides a set of “tools” that social science research has demonstrated to be effective in fostering and maintaining behavior change.
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Fostering sustainable behavior : an introduction to ~ Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies.
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McKenzie-Mohr ~ It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of community-based social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale .
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Fostering Sustainable Behavior: An Introduction to ~ This book discusses incorporating community-based social marketing techniques programs. The first chapter explains why programs that rely heavily on conventional methods to promote behavior change are often ineffective, and introduces community-based social marketing as an attractive alternative for the delivery of programs. Chapter 2 describes identifying the barriers to sustainable behaviors .
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Fostering Sustainable Behavior: An Introduction to ~ While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species.
Promoting Sustainable Behavior: An Introduction to ~ Community-based social marketing merges knowledge from psychology with expertise from social marketing (see also Geller, 1989). Social marketing emphasizes that effective program design begins with understanding the barriers people perceive to engaging in an activity (see, for example, Andreasen, 1995). Social marketing also underscores the
AN INTRODUCTION - CBSM ~ 1 This overview of community-based social marketing first appeared as a “Quick Reference” addendum in the second edition of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. A revised version appeared in the International Journal of Sustainability (McKenzie-Mohr, 2008).
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