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#TiSDD Method: Mapping journeys - Book / School / Methods ~ Business process maps are often used in engineering and focus mostly on the technical process of a service and less on customer experience. There are many ways to visualize experiences as maps. See, for example, Kalbach, J. (2016). ÂMapping Experiences: A Complete Guide to Creating Value Through Journeys, Blueprints, and ÂDiagrams. O’Reilly.
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