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Mastering the Complex Sale: How to Compete and Win When ~ Martin won in 2001 may well be the largest complex sale in history. Granted, few companies will ever compete for a sale of this magnitude. However, even though this is an extreme example of a complex sale, it does share common characteristics with all complex sales. This contract grew out of the U. S. Defense Department's
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Mastering the Complex Sale - businesstraining.mx ~ Mastering the Complex Sale— SUMMARY The High Stakes World of Complex Sales (continued from page 2) The Mother of All Procurements The stakes in complex sales can be high indeed, and the $200 billion defense contract that Lockheed Martin won in 2001 may be the largest complex sale in history. This contract grew out of the U.S. Defense
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