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The Luxury Strategy: Break the Rules of Marketing to Build ~ ISBN 978 0 7494 5477 7 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Kapferer, Jean-Noƫl. The luxury strategy : break the rules of marketing to build luxury brands / JeanNoƫl Kapferer and Vincent Bastien. p.
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The Luxury Strategy. Break the Rules of Marketing to Build ~ 1. THE LUXURY STRATEGYTHE LUXURY STRATEGYTHE LUXURY STRATEGYTHE LUXURY STRATEGY Break the rules of marketingBreak the rules of marketing to build luxury brandsto build luxury brands Prof JeanProf Jean--NoĆ«l KAPFERERNoĆ«l KAPFERER HEC P iHEC P iHEC ParisHEC Paris April 19 , 2010April 19 , 2010 Ā©Jean-NoĆ«l Kapferer HEC Paris p ,p , 2.
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The Luxury Strategy ~ The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noƫl Kapferer and Vincent Bastien. p. cm ISBN 978-0-7494-5477-7 1. Luxuries--Marketing. 2. Luxury goods industry. 3. Product management. I. Bastien, Vincent. II. Title. HD9999.L852K37 2009 658.8--dc22 2008034402 Typeset by Saxon Graphics Ltd, Derby
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