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The Content Trap: A Strategist’s Guide to Digital Change ~ Bharat Anand, Henry R. Byers professor of business administration at Harvard Business School and author of The Content Trap , states in his afterword, “I knew that many things around us would change by the time I had finished it [and they did].” He recognizes, in an era of massive digital content generation, that content has not changed as much as the art of managing it, thanks to .
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The Content Trap: A Strategist's Guide To Digital Change ~ Title: The Content Trap: A Strategist's Guide To Digital Change Format: Hardcover Product dimensions: 464 pages, 9.52 X 6.44 X 1.35 in Shipping dimensions: 464 pages, 9.52 X 6.44 X 1.35 in Published: October 18, 2016 Publisher: Random House Publishing Group Language: English
The Content Trap: A Strategist's Guide to Digital Change ~ The Content Trap (Hardcover) A Strategist's Guide to Digital Change. By Bharat Anand. Random House, 9780812995381, 464pp. Publication Date: October 18, 2016. Other Editions of This Title: Digital Audiobook (10/17/2016)
A strategist’s guide to digital change – Bharat Anand’s ~ A strategist’s guide to digital change – Bharat Anand’s »The Content Trap« . Recently, I found this paradigm perfectly analyzed and written down in a book: “The Content Trap” by Bharat Anand (Bharat is the Harvard Business School Professor of Strategy). This book was a recommendation of my friend G., whom I have known practically .
The Content Trap: A Strategist's Guide to Digital Change ~ Synthesizing what these stories have in common, and drawing on the latest research in economics, marketing, and strategy, as well as conversations with key players from the frontlines of digital change, The Content Trap aims to reorient strategy and offers lessons for businesses, entrepreneurs, and individuals trying to figure out what to do next.
The Content Trap: A Strategist's Guide to Digital Change ~ By: Bharat Anand Reviewed By: Shelby Gobbo The Premise: The Content Trap: A Strategist’s Guide to Digital Change is written by Harvard Business School Professor of Strategy Bharat Anand.I’ve had the pleasure of sitting in one of Bharat Anand’s lectures, and as I was preparing for the case study on Schibsted, a media company owning some of the largest newspapers in Sweden and Norway, I .
The Content Trap : A Strategist's Guide to Digital Change ~ Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.” —Ariel Emanuel, co-CEO, WME / IMG “ The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the .
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