The Choice Factory 25 behavioural biases that influence what we buy

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The Choice Factory: 25 Behavioral Biases that Influence ~ The Choice Factory: 25 Behavioral Biases that Influence What We Buy – Richard Shotton (2018) behavioralecon 2018-03-23T15:14:14+00:00 From the publisher: Before you can influence decisions, you need to understand what drives them.

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The Choice Factory by Richard Shotton / Harriman House ~ Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.

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Full E-book Choice Factory: 25 Behavioural Biases That ~ The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.

The Choice Factory: 25 behavioural biases that influence ~ The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory .

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