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Marketing Analytics Strategic Models and Metrics


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Marketing Analytics: Strategic Models and Metrics: Sorger ~ Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations.

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"Marketing Analytics: How, Why & When" ~ At this webinar, Stephan Sorger, Vice-President of On Demand Advisors and Author of the book, "Marketing Analytics: Strategic Models and Metrics" discussed: • … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

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