Invisible Marketing A Hidden Tool for Connecting with Consumers through Licensing

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Keynote Speakers Announced for Licensing Week Virtual ~ Invisible Marketing: A Hidden Tool for Connecting with Consumers Through Licensing Partnerships . Calif. Lotman’s keynote will focus on highlights from his newly published book Invisible .

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A Shark's Perspective / Listen to Podcasts On Demand Free ~ Conversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he’s also the author of “Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing.”

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Listen Free to A Shark's Perspective on iHeartRadio ~ #232 - How to Use Invisible Marketing to Connect with Customers through Licensing June 10, 2020 • 30 min Conversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he’s also the author of “Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing.”

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Selling the Invisible: A Field Guide to Modern Marketing ~ Loy Machedo’s Book Review – Selling the Invisible by Harry Beckwith Harry Beckwith is a Phi Beta Kappa graduate from Standford University, the author of books which have sold over 1.2 Million Copies in 24 languages and among the World’s Five Best Speakers on Sales and Marketing as per a 2009 Poll of 13,000.

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