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Platform: The Art and Science of Personal Branding ~ Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association.
Platform: The Art and Science of Personal Branding ~ In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association.
Platform (The Art and Science of Personal Branding) ~ Platform is a book about personal branding and how Cynthia created her own platform to represent herself across the social channels, how she ‘growth hacked’ her profiles to connect to the right people, and the strategies she employed (which you can use too) to accurately position and define how she wanted to be seen online. The book contains a number of easily actionable ‘quick-wins .
Book Review: ‘Platform: The Art and Science of Personal ~ Platform: The Art and Science of Personal Branding, a new work by personal branding expert Cynthia Johnson, teaches readers how to build and manage their own personal brands, guiding them as they seek to establish and maintain what will likely become a key ingredient of their long-term professional and personal successes.. Platform arrives at an opportune time in which there is a tremendous .
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