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Obviously Awesome: How to Nail Product Positioning so ~ This item: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Paperback $14.39 Available to ship in 1-2 days. Ships from and sold by .
Obviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - Kindle edition by Dunford, April. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.
Obviously Awesome: How to Nail Product Positioning so ~ Great book for marketers, startup founders, or anybody who wants to learn about positioning and eventually do product positioning. It includes a lot of interesting examples about marketing and positioning, from simple ones like cupcakes or "Bic for Her", to success stories of some real software companies.
Obviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It By April Dunford Successfully connecting your product with consumers isnât a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
Obviously Awesome How to Nail Product Positioning so ~ Obviously Awesome How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Audiobook Try our site with free audio books.If you like 1 Month unlimited Listening 12.99 $ Try our site with free audio books.If you like 1 Month unlimited audiobook Listening 12.99 $
How To Nail Product Positioning So Buyers Get It, Buy It ~ April Dunfordâs Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It is a must read for any marketer or founder thatâs struggling with product positioning. What I love about this book is that while the concept of positioning is frequently discussed in the marketing world, I agree with the authorâs .
Obviously Awesome: How to Nail Product Positioning So ~ Title: Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Format: Paperback Product dimensions: 202 pages, 8.5 X 5.5 X 0.46 in Shipping dimensions: 202 pages, 8.5 X 5.5 X 0.46 in Published: May 14, 2019 Publisher: Rocket Launch Marketing Language: English
Obviously Awesome - April Dunford ~ Obviously Awesome goes beyond teaching you what positioning is and why you should care. It gives you a step by step process that any startup can follow to position their product, service or company. This book will teach you how to find your productâs âsecret sauceâ and then sell that sauce to those who crave it.
How to do product positioning easily: Book review ~ The last bit there â presenting a message in a way the right buyers will love â is the main point of product positioning expert April Dunfordâs book Obviously Awesome: How to nail product positioning so buyers get it, buy it, love it.
Obviously Awesome: How to Nail Product Positioning so ~ Buy Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by Dunford, April (ISBN: 9781999023003) from 's Book Store. Everyday low prices and free delivery on eligible orders.
âObviously Awesome: How to Nail Product Positioning so ~ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It . Dunfordâs book is at once entertaining and illuminating. Among the invaluable lessons youâll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offeringâs value- How to choose the best market for .
Positioning Your Startup is Vital â Hereâs How to Nail It ~ Having a strong positioning statement can differentiate you as a premium offering, or a discount offering, or as the perfect product for a certain segment of customers. NyQuil, as the book Positioning explains, succeeded by billing itself as a cough syrup to be used by cold-sufferers specifically at night.
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Obviously Awesome: Positioning Your Product - April ~ Buy Aprilâs book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It; Aprilâs Userlist post, 10-Step Method To Overhaul Positioning; Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller; Get in Touch, Rate Us and More!
April Dunford: How to Position Your Product / Bright & Early ~ April was an executive at 7 successful tech startups and 3 global tech giants where she launched 16 products along the way. Play Episode Download (44.7 MB) April is the author of âObviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.â Obviously Awesome; April on Twitter;
Obviously Awesome: a product positioning exercise / Hacker ~ Psst, you made it to the end so Iâll let you in on a secret â Iâm writing a book on positioning. Click here to get on the super secret early access list. Big thanks to Rob Tyrie , Dev Basu , Ria Lupton , Alexa Clark, Sol Orwell , David Feldt , Evelyn So , Georgina Castanon, and Marlon Rodrigues for reviewing drafts of this post.
Obviously Awesome: How to Nail Product book ~ Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"--and.
Product Positioning Strategy In Economic Volatility ~ The concept of product positioning sent product marketing expert, April Dunford, on a career-long quest she captured in her book, âObviously Awesome: How to Nail Product Positioning, so Customers Get It, Buy It, Love It.â Recently, April sat with Ryan Toben, Senior Vice-President and General Manager for Gainsight in EMEA, and Mickey Alon .
Positioning an Innovative New Product While Minimizing ~ She has written a bestselling book on the subject: âObviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.â According to April Dunford, positioning defines how a product is the absolute best at delivering specific kind of value for which a well-defined set of customers deeply cares.
How to Use Product Positioning to Improve Your Marketing ~ Product positioning plays on the customerâs mind and emotional reactions. The advantages of product positioning apply to businesses of any size. It can help freelance designers get better clients just how it can help position a huge brand as big as Coca-Cola.
How Market Positioning Helps You Connect With Customers ~ Most likely your strategy will be a combination of value, service, quality, and demographic positioning. For instance, in the competitive matrix example, Java Jones" obviously intends to cater to the more-affluent coffee drinker who's willing to spend more for quality and excellent customer service.
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Inspired by Marty Cagan / Audiobook / Audible ~ How to Nail Product Positioning so Customers Get It, Buy It, Love It . Obviously Awesome. By: . honestly my fave book! I love this book so much I started listening to it again after finishing reading it. This is the most easy to read/listen book and thats a great thing for busy PMs. Marty is full of wisdom and lays out how good product .
Blog / The BLN ~ 1-2 July 2019, April Dunford UK Book Launch Tour. We are delighted to be partnering with the brilliant April Dunford for 2 Book Launch events in the UK in July to celebrate the release of her book âObviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love Itâ. Join us for an evening of networking and learning, with a talk on Product Positioning from April Dunford.
Business growth 360° / GrowGrow.AT ~ Obviously awesome (by April Dunford) âHow to Nail Product Positioning so Customers Get It, Buy It, Love Itâ . âHow any startup can achieve explosive customer growth.â The book @ ( ! non-affiliate link) â .