Be the GoTo How to Own Your Competitive Market Charge More and Have Customers Love You For It

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Theresa Lina - Book Author - Be the Go-To: How to Own Your ~ About. Author of the strategy book, "Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It." Strategy and marketing thought leader known for market .

How to be the "go-to" company in your competitive market ~ This week on The Inbound Success Podcast, Theresa Lina, best-selling author of the book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It, talks about the Apollo method — the system that she says is the secret to standing out as a brand.

Book giveaway for Be the Go-To: How to Own Your ~ Book Giveaway For Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. by. Theresa M. Lina (Goodreads Author)

Strategic Marketing Infographic: 12 Reasons It’s Better to ~ Market dominance simply means becoming the Go-To brand for a particular market need and being so superior at solving that market problem that you are able to command premium prices, work with premium customers, and hire premium people. Any company, no matter its size, can pursue it.

Market Dominance Case Study: Owning a (Large) Consulting ~ I’ve talked a lot recently about the advantages of being the Go-To in your chosen market and have offered up a couple of high-profile examples.But there are plenty of examples in specialty markets the average person isn’t exposed to. An example is McMahon Group in St. Louis, the Go-To for private club strategic planning and consulting, and I experienced the power of their Go-To status .

Digital rights management - Wikipedia ~ Digital rights management (DRM) tools or technological protection measures (TPM) are a set of access control technologies for restricting the use of proprietary hardware and copyrighted works. DRM technologies try to control the use, modification, and distribution of copyrighted works (such as software and multimedia content), as well as systems within devices that enforce these policies.

Price negotiations: How to respond when a competing vendor ~ That’s okay. If you’re offering a premium solution, you have every right to offer it at a premium price. When you engage in a price war, you devalue your product. To make an exception for this prospect would be doing all of your current customers a disservice. The conversation with Prospect #1 could be a hard conversation to have.

How Can I Find Customers in a Competitive Market? ~ Even if you don’t have the flexibility to create a competitive edge with your products, like Gregory, you can still conduct a competitive analysis of the market to find gaps in messaging, retail distribution, or target audiences. Get your product in customers’ hands. You’ve got a product, and you’re confident it fills a gap in the market.

Be the Go-To (May 18, 2020 edition) / Open Library ~ Be the Go-To How to Own Your Competitive Market, Charge More, and Have Customers Love You For It This edition published in May 18, 2020 by Lioncrest Publishing

Apollo Method for market Dominance ~ This sets the company apart and converts it from a commodity to a rare, sought-after resource for which customers are willing to pay a premium. The Apollo Method for Market Dominance™ can guide you on this journey to market leadership. It is a step-by-step strategic framework for becoming invaluable to customers and hard to imitate.

Pricing Strategy for Ecommerce – Is Your Price Right? ~ Let’s say your baseline is $20, and your competition price is $40, that’d mean you can price your products between $25-$40 and know that you’ll be able to make profit regardless. But deciding where exactly you put your prices on that scale is based on the value that you bring to your customers – your USP essentially.

9 Steps to Build a Go To Market Strategy (Framework and ~ If you put the time into creating a solid go to market strategy following the framework we just outlined, you should be able to grow your company in a calm, more meaningful way. It might seem like extra work now, but by thinking about your strategy and doing the work upfront, you’ll be playing chess while the competition is playing checkers.

10 Go-To-Market Strategy Examples and Templates ~ Below see the major components of a go-to market strategy and 10 examples of how companies did go-to-market (GTM) for their new business, product, feature, expansion into a new country and more. This includes 5 slideshares to use as both examples and templates. Essential read: 10 Companies show you their Market Positioning Strategy. Eye opener: 3 Examples of Why Companies Create Strategic .

Pricing Product: Why Higher Prices Get More Attention Than ~ It gives you the pedestal to ask your customer the vital question of “would you like to know WHY our product/service is more expensive?” And so the advice to you is always to make your products more expensive in some way—even if by a little bit. You never have to apologise for more expensive products or services. You just have to compare.

How to build a competitive go-to-market strategy in sales ~ Empowering your go-to-market strategy in sales. How you go to market is as important as what you bring to market. Defining a go-to-market strategy in 2019. In a competitive market, what sets organizations apart is not necessarily their products or services, but how they bring those products or services to market.

Competitive Pricing Strategies for Retailers ~ Product bundling allows you to charge a unique, competitive price that cannot be copied by others. Multiple products or components are packaged together for a single price and offer benefits to both you and your customers. Electronics retailers often bundle hardware, software and accessories, e.g. you might buy a computer and get a bundle deal .

How to Effectively Market Your New Software ~ Tap into past customers and business contacts who have a use for your software by creating a new email newsletter list that is separate from a new list you plan to collect. Past customers are more likely to have trust in your business and brand, prompting them to learn more about your new software and make a purchase.

How to Conduct a Competitive Analysis (Free Template) ~ 2. Ignoring your own biases. As humans, we have a tendency to jump to conclusions around our assumptions. This is called confirmation bias. As you work through your competitive analysis, it’s important to be aware of your initial assumptions and to test them thoroughly rather than leaning on what you “think” is true about your competitors.

Ideas in the Wild: How Theresa M. Līna is Helping Brands ~ In Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market .

33 Inexpensive Ways to Market Your Small - BoostApps ~ In turn, making it more likely that you’ll be able to effectively market your business to your audience. 13. Pinpoint Your Audience Perception. In order to market your small business and its products or services properly, you need to know your own goals in terms of positioning.

3 Brilliant Ways to Win a Price Negotiation / Inc ~ Sales 3 Brilliant Ways to Win a Price Negotiation These easily remembered techniques will help you command the highest price possible for your product or service.